Watching Seam Adams’ Interview helped me realize a few things and discover some great ideas for interesting projects. One of the theories is when you can’t create an interesting logo or design, just think what could be the worst, incorrect, or wrong thing to do with the logo. What you wouldn’t even think to put together with that project. However, that idea can be great in your situation. Just try to thing about something wrong and probably you’ll get an interesting idea.
Another important theory is listening to other people and evaluating their input. Very often the client has the best ideas, but sometimes they just don’t know how to articulate them.
One final theory is brainstorming, and writing symbols that are associated with your project. Combining them can allow you to end up with a quite a few interesting ideas.
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